Home / Case Studies / SILK SCREEN PRINTING
● Branding · 2026
How can the quality of branding on your chillers and freezers ensure your product and display remains premium looking
How Husky’s advanced direct-to-metal silk screen printing eliminates peeling and fading, protecting your premium brand image for the lifetime of the unit.
Introduction
Many customers, both in the commercial and retail sectors have large advertising
budgets to ensure their products are displayed at premium levels thus attracting the
customers attention and increasing awareness and sales. The easily way to achieve
this is simply by sticking decals and printed stickers to the sides and fronts of
displays thus advertising the brand. The issue with this is that after time, the
advertising becomes discoloured, faded and stickers start to peel off leaving the
advertising looking dated, the brand old and the product devalued.
The challenge
To come up with a solution when branding lasts the lifetime of the fridge/freezer. It
always looks fresh and new, it keeps not only the unit premium looking but also the
contents inside.
The Criteria
The branding news to look premium, the colours vibrant, the quality of the print hi
resolution, there can be no fading in sunlight, no peeling off after a period of time.
Branding needs not only to be suitable for small units, but the larger commercial
units also.
The Solution
Husky has invested and installed in its 100% owned China factory, a state of the art silk screen printing room and employed a team of highly experienced printers.
Although maybe involving higher labour costs than traditional or digital printers, the
results are incomparable. Starting with a white base on any coloured metal, we can
print direct on to the metal, any PMS colour to suit and overlay up to 7 times. Our
printing team can not take our customers requirements and replicate them exactly,
we also can share ideas, designs and come up with branding suggestions using
customers printing guidelines.
The Conclusion
By using the silk screen method, yes it takes longer and is a bit more costly, but
anybody can see the difference. Using printing direct to the metal ensures there is no
chance ever of the branding peeling. Using high quality anti UV paint ensures there
is no fading of the branding. Simply the finished branded unit and contents will
remain premium looking for the life span of the fridge or freezer, normally around 7-
10years. There are no future cost for the brand to exchange unsightly units, no costs
to replace old faded or peeling stickers. Nor any costs to actually replace the unit
itself. Husky has developed this procedure so that every product in its range can be
screen printed to meet the customers requirements (subject to MOQs) including all
chillers designed for the home, backbars for pubs and restaurants and upright
chillers and freezers for shops and supermarkets. Working with many large and
small International companies around the world, Husky branding is a one stop
solution for all your branding needs.
The results
100%
Wholly-owned factory with a state-of-the-art silk screen room, capable of custom printing every product in the range.
Direct print
Printed directly to the metal using premium anti-UV paint to ensure absolutely zero fading, peeling, or wear.
7-10 years
Keeps a premium look for the entire lifespan of the unit, completely eliminating future maintenance or replacement costs.
ClientLarge and small international companies / various retail and commercial brands
SectorCommercial and Retail (including home, pubs, restaurants, shops, and supermarkets).
LocationInternational / Global (with manufacturing based in China).
Range supplied Complete range of chillers and freezers, including home chillers, backbars for pubs/restaurants, and upright chillers/freezers for shops/supermarkets.
Customisation Direct-to-metal silk screen printing using anti-UV paint, customised to match any PMS colour with up to 7 layer overlays.
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